UNIFY: When Watchmaking Takes on the Challenges of Our Times



CODE41: Human-Powered Watchmaking

Founded in 2016 by designer Claudio D’Amore, CODE41 is much more than just a simple brand. Disruptive and participative, the young Swiss team has set itself the mission of reinventing mechanical watchmaking, making the creation of a watch into a one-of-a-kind collective adventure. Borne by boldness to match this crazy ambition, CODE41 blends absolute transparency, superior expertise and a vast community of enthusiasts in a cooperative ecosystem in which everyone can actively participate in the creation of their dream watch. A concept that’s in direct contact with its era, and one meeting with ever-growing success.

UNIFY: Collaborative Watchmaking in Service of Inspiring Ideals

In 2024, in response to the international economic and geopolitical crises, CODE41 created UNIFY, a collection with a timeless design that embodies strong ideals such as tolerance, equality and diversity. Offered for times per year in collaborative limited editions through which are expressed the voices of artists and personalities from all walks of life, UNIFY’s mission is to transcend the barriers of gender, age and origin to gather together around the fundamental values that unite us.

SHAROZ by CODE41: 88 Limited-Edition Pieces in Defense of Equity

For its first collaboration with UNIFY, CODE41 is crusading for equity alongside Sharoz Makarechi, an American artist and activist who fled the Islamic Revolution in Iran, and who fights relentlessly against discrimination. A battle that she leads on all fronts, from international cultural events to the production of award-winning movies and more. Ultra-creative, she’s behind the two powerful graphic symbols that inspired UNIFY’s first limited edition: the closed first, synonymous with unity and the defense of fundamental human rights, and the Equity Flag, which represents equality among all peoples.

UNIFY: A Wide Range of Models, A Unique Opportunity

Beyond the limited editions, UNIFY also offers three permanent models: midnight blue, polished steel, and white dial adorned with the Equity Flag. These variants are available with your choice of an automatic mechanical heart or a quartz heart, both Swiss-designed. UNIFY is available for pre-order for a limited time only, directly on the CODE41 website.

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The post UNIFY: When Watchmaking Takes on the Challenges of Our Times appeared first on LUXUO.


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