Pinnacle of Engineering: TAG Heuer and Porsche



TAG Heuer races ahead with its next Porsche partnership chapter by unveiling the TAG Heuer Carrera Chronograph x Porsche 963. The two entities of engineering excellence in their respective fields of timekeeping and motoring meld for a synergistic take on the historically important Porsche 963 in time for the 92nd 24 Hours of Le Mans race happening this weekend. Of the various motorsports competitions, few share the significance and prestige of the Le Mans race, and Porsche’s dominance in the famed endurance race is unprecedented, with a record 19 wins for the marque maker.

Given the rich history and parallels both TAG Heuer and Porsche have shared over the decades, the partnership continues to blossom, taking checkered flag after checkered flag. Instead of taking obvious design cues from the famed Porsche 963, the collaborative piece celebrates TAG Heuer and Porsche’s excellence, history and prowess.

“In celebration of Porsche’s racing successes, we are extremely proud to have worked on such a timepiece with our partner. The TAG Heuer Carrera Chronograph x Porsche 963 is an exceptional horological piece that represents all the values we stand for design excellence, endurance, and the surpassing of one’s limits. We particularly look forward to Porsche’s performance this year and wish all the best to the Porsche team on the racetracks” said Julien Tornare, CEO of TAG Heuer.

Aesthetically, the TAG Heuer Carrera Chronograph x Porsche 963 dial draws inspiration from the Porche’s chassis with tubular shapes. A skeletonised interpretation with a blackened effect gives a sense of lightness akin to the car’s lightweight yet high-performance components. There are Easter eggs for Porche fans to spot, with the Porsche 911’s hollow X-shaped LED light design making an appearance in the sub-dials through four SuperLumiNova blocks. Given TAG Heuer Carrera’s penchant for legibility, SuperLumiNova is applied to the watch hands, hour indices and date windows for low-light readability.

Performance continues to be one of the main themes of the TAG Heuer Carrera Chronograph x Porsche 963 with a forged carbon bezel and stainless steel case tapping into the technical savoir faire of both TAG Heuer and Porsche. Within the watch lies the technically astute and upgraded automatic chronograph Calibre TH20-00 with a red column wheel mimicking the flashes of red seen on the dial. A pair of rubber straps inspired by the NACA-style low-drag air inlets acts as the final touches to the high-octane 963 piece limited edition TAG Heuer Carrera Chronograph x Porsche 963.

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